Growth Marketing in the Digital World

As a growth marketing professional, Lindsey creates data-driven strategies and leverages innovative marketing techniques to optimize customer acquisition, retention, and overall revenue growth. Having previous creative experience, Lindsey sees marketing as incorporating both the artistic and data-driven worlds—creating a puzzle where both elements work hand in hand to a common goal.

Listing Alert

Listing Alert homepage

Listing Alert is a mobile app designed for brokers and real estate professionals. As the Growth Marketing Manager, Lindsey developed and executed comprehensive marketing strategies to drive user acquisition and overall revenue growth through lead generation and brand awareness.

Projects

  • PPC advertising on Meta, Google Search Ads, Google Display ads, Youtube, LinkedIn, and TikTok

  • Developed social media branding for the company, worked heavily with TikTok organic posts

  • SEO/ SEM analysis

  • Email marketing campaigns through Drip and Hubspot

  • Hubspot CRM development

Company
Listing Alert

Year
2023

Ordrslip

Ordrslip Bread Advertisement

Ordrslip is a custom mobile app for restaurants to manage their online ordering, sales, and built-in marketing. As the Online Marketing Specialist Lindsey focused on PPC advertising, market research for new audience segments, and managed website conversions and KPIs.

Projects

  • PPC advertising on Meta, Google Search Ads, Google Display ads, and Youtube

  • Daily KPI advertising analysis, managed incoming leads in Zoho

  • Conducted A/B testing through ad platforms

  • Competitive landscape research

Company
Ordrslip

Year
2022

Tatstat

Tatstat Client Intake Form

Tatstat is a mobile app for tattoo artists to manage their businesses all in one place. As the Online Marketing Specialist Lindsey managed all PPC advertisements, researched latest tattoo industry trends, and managed lead generation through both advertising and website traffic.

Projects

  • PPC advertising on Meta, Google Display Ads, and TikTok

  • Worked cross-functionally with developers and Product Officer

  • Managed Google Analytics and Google Console accounts

Company
Tatstat

Year
2022

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Professional Resume